In a society seemingly obsessed with eternal youth and perfection, it’s no surprise that “wrinkle-free” clothing has become as prevalent in American closets today as Lava Lamps were on desks in the ’70s.

There’s also the matter of time – something fewer and fewer of us seem to have in today’s go-go-go world. Who really has time to painstakingly remove wrinkles – unless they happen to pop up around our eyes? And even if we do have the time on our hands, do we really want to spend it

So it’s easy to see why a trend that started in the early 1990s with men’s pants has become a virtual mainstay in today’s fashion world. And while it’s nice to have a closet full of wrinkle-free garments, it doesn’t guarantee that your clothes will never end up looking at least a bit like Clint Eastwood on a hot summer day.

After all, you’re still at the mercy of a conventional dryer when you go the wrinkle-free route. Which means you can’t ensure that all your cuffs and collars have the perfect amount of starch. A spot or two might hold on to excess moisture. Stains and smudges may rear their ugly heads. A crease could creep in when you can least afford it. You get the picture.

The fact is, the only real way to assure your garments remain wrinkle-free – even the “wrinkle-free” ones – is to take them to a dry cleaner. And not just any dry cleaner, but one that specializes in special care. Like hand-checking. Hand-cleaning. Hand-pressing. And hand-finishing. Your dry cleaner should personally and meticulously examine every inch of every piece according to material type, ornamentation, construction of garment and designer detail. For the best results, look for a dry cleaner who’s professionally trained by the National Cleaners Association(there are only two accredited dry cleaning schools in America).

So why not bypass the wrinkle-free label, and buy the clothes you really want to wear and love? And bring them into Sudsies for the proper cleaning care.

Because we take the time to assure that your special clothes receive extra special care. Which means that all designer garments, delicates and specialty items are cleaned, treated and pressed by hand. Whether it’s a Giorgio Armani suit, a Christian Dior silk gown or a custom-crafted dress shirt, they’ll all receive this specialized level of attention from us.

It’s this meticulous attention to detail that has earned Sudsies a reputation as the finest luxury, or couture, dry cleaner throughout South Florida. It’s why area celebrities, luxury clothiers and the best-dressed Floridians (both full- and part-time) bring their beloved garments to us – or have us pick them up, free of charge.

And it’s the best way to truly eliminate wrinkles – and worries.